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Roya Paydarfar – UX/UI Designer
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Curiosity and cats notoriously don’t get along. Curiosity and designers? That's a different story.

I'm Roya, a product designer, mentor, and a published researcher. I explore my curiosities by creating.

Pronouns: She/Her

Location: New York, NY

Languages: English, Farsi

I have some projects in the works that I'm really eager to share with you...
Intrigued? Reach out for the inside scoop!

Check Out My Work: 

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INDIVIDUAL CONTRIBUTOR | USER FLOWS | USER RESEARCH | END-TO-END

ClosedLoop is a B2B SaaS company that improves healthcare outcomes and reduces costs through machine learning predictions of individual health risks. I collaborated on a cross-functional team to add to and improve ClosedLoop's platform, resulting in winning the Best in KLAS award in 2023 & 2024.

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CHECKOUT | MOBILE & DESKTOP PLATFORM | FEATURE ADDITIONS

As the sole product designer for Zero, a D2C desktop and mobile grocery delivery service, I enhanced the shopping experience through end-to-end and feature additions. This included a cart and checkout process redesign, and a full reconstruction of the navigation, search, and browse; implementing a tagging feature to optimize search results.

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RESEARCH | SERVICE | UX 

Combined human-centered design, user research, and entrepreneurship to launch Klari, a service narrowing the technology literacy gap through intergenerational collaboration. Published and featured at the Research & Education in Design journal and conference in Lisbon.

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MOTION | QA | UI

As a member of Ronik Design, designed the UI and motion graphics of a Webby award-winning web course in partnership with Reuters News Agency, promoting awareness of fake media. 

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If you want to learn more about me, what I'm working on, or what I'm up to, feel free to reach out!